{"id":59,"date":"2014-12-22T23:02:22","date_gmt":"2014-12-22T23:02:22","guid":{"rendered":"http:\/\/sites.ulethbridge.ca\/print-standards\/?p=59"},"modified":"2017-01-26T17:33:42","modified_gmt":"2017-01-26T17:33:42","slug":"colour-palette","status":"publish","type":"post","link":"https:\/\/sites.ulethbridge.ca\/print-standards\/2014\/12\/22\/colour-palette\/","title":{"rendered":"Colour Palette"},"content":{"rendered":"<p><a href=\"http:\/\/sites.ulethbridge.ca\/print-standards\/files\/2014\/12\/Screen-Shot-2015-01-22-at-2.21.07-PM.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-176 size-medium\" src=\"http:\/\/sites.ulethbridge.ca\/print-standards\/files\/2014\/12\/Screen-Shot-2015-01-22-at-2.21.07-PM-300x189.png\" alt=\"Screen Shot 2015-01-22 at 2.21.07 PM\" width=\"300\" height=\"189\" srcset=\"https:\/\/sites.ulethbridge.ca\/print-standards\/files\/2014\/12\/Screen-Shot-2015-01-22-at-2.21.07-PM-300x189.png 300w, https:\/\/sites.ulethbridge.ca\/print-standards\/files\/2014\/12\/Screen-Shot-2015-01-22-at-2.21.07-PM-60x38.png 60w, https:\/\/sites.ulethbridge.ca\/print-standards\/files\/2014\/12\/Screen-Shot-2015-01-22-at-2.21.07-PM-150x95.png 150w, https:\/\/sites.ulethbridge.ca\/print-standards\/files\/2014\/12\/Screen-Shot-2015-01-22-at-2.21.07-PM.png 746w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>The University of Lethbridge logo uses two spot colors: Pantone\u00ae Matching System 654 and Pantone\u00ae Matching System 116. When necessary these may be converted to their PANTONE PROCESS Colour System or CMYK equivalents for process colour printing.<\/p>\n<p>The U of L colour palette allows the brand to be communicated clearly and appropriately. The colours are meant to evoke excellence and stability.<\/p>\n<p>These colors are listed in the following color models:<\/p>\n<ul>\n<li>PANTONE\u00ae Matching System (for 2-color printing): #654 and #116<\/li>\n<li>PANTONE PROCESS\u00ae Colour System or CMYK (for 4-color\/full color process printing): #P 105-16 and #P 7-8 or 100, 68, 0, 39 and 0, 100, 18, 0<\/li>\n<li>RGB or HEX values for web and screen. : 0, 60, 119 and 255, 207, 1\u00a0or # 003c77 and #ffcf01<\/li>\n<\/ul>\n<p><em><strong>Please choose the appropriate values for the medium in which you are working. The\u00a0<span class=\"st\">Adobe Swatch Exchange File <\/span> compatible with the Adobe Creative Suite is available to <a title=\"Adobe Swatch Exchange File \" href=\"https:\/\/drive.google.com\/file\/d\/0B8dBuiifAq5hZVVDV014UEFNeG8\/view?usp=sharing\" target=\"_blank\">download here.<\/a><\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The University of Lethbridge logo uses two spot colors: Pantone\u00ae Matching System 654 and Pantone\u00ae Matching System 116. When necessary these may be converted to their PANTONE PROCESS Colour System or CMYK equivalents for process colour printing. The U of L colour palette allows the brand to be communicated clearly and appropriately. The colours are [&hellip;]<\/p>\n","protected":false},"author":101,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[7],"tags":[],"class_list":["post-59","post","type-post","status-publish","format-standard","hentry","category-brand-colours"],"_links":{"self":[{"href":"https:\/\/sites.ulethbridge.ca\/print-standards\/wp-json\/wp\/v2\/posts\/59","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sites.ulethbridge.ca\/print-standards\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sites.ulethbridge.ca\/print-standards\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sites.ulethbridge.ca\/print-standards\/wp-json\/wp\/v2\/users\/101"}],"replies":[{"embeddable":true,"href":"https:\/\/sites.ulethbridge.ca\/print-standards\/wp-json\/wp\/v2\/comments?post=59"}],"version-history":[{"count":9,"href":"https:\/\/sites.ulethbridge.ca\/print-standards\/wp-json\/wp\/v2\/posts\/59\/revisions"}],"predecessor-version":[{"id":225,"href":"https:\/\/sites.ulethbridge.ca\/print-standards\/wp-json\/wp\/v2\/posts\/59\/revisions\/225"}],"wp:attachment":[{"href":"https:\/\/sites.ulethbridge.ca\/print-standards\/wp-json\/wp\/v2\/media?parent=59"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sites.ulethbridge.ca\/print-standards\/wp-json\/wp\/v2\/categories?post=59"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sites.ulethbridge.ca\/print-standards\/wp-json\/wp\/v2\/tags?post=59"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}