Oct 6, 2011
Comments Off on New Metric for Facebook Page Admins – “Talking About”

New Metric for Facebook Page Admins – “Talking About”

Administrators of Facebook pages are noticing new metrics for engagement in Facebook Insights. A revamp to the Facebook metric tool (and associated API) has now added the number of people “Talking About” a brand or page – ensuring that engagement metrics (and therefore content quality) are more important that simple “likes”. Targeting a brand’s reach brings to light word of mouth conversation between friends, amplifying messages throughout the social network, and an important fan recruiting tool.

With the new Page Insights, Pages can:

  • See how posts they put on their Page reach people on Facebook – beyond their fans.
  • See Total Likes, number of Friends of Fans of a Page, the new public and internal Pages metric, ‘People talking about this’, and Weekly Total Reach of a Page
  • Optimize content for posts -whether they’re photos, videos, questions, etc. – see what’s working best at reaching the most people, and how to increase the viral nature of these posts.

via (searchengineland.com)


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