QR Code Resume
Victor Petit made a great addition to his resume via QR code. It must have been different enough, he landed what he was looking for.
QR CODE – Content-rich Resume from Victor petit on Vimeo.
Made by Victor Petit — who was looking for an internship but recently scored one — this resume is reminiscent of band Cassius’s video and accompanying app for “I Love You So.” It features a QR code in the middle of a picture of a face (on the back of a printed resume) that unlocks a video of the missing mouth on your phone.
Location-based Deals with Facebook Mobile
Facebook has beaten local “deal” competitor Groupon to the punch, by making vendor offers social.
Instead of just checking in with Facebook Places, the new “deals” functionality allows you to have deals pushed to you via the Facebook Mobile platform. Users can see deals from local Facebook places locations, click on the deal, check-in and claim it.
The conversion of fans to customers is a legitimate tactic for revenue streams from social media. Deals are created by the business owner from their Facebook deals page – now available in Canada, France, Germany, Italy and Spain.
Businesses who haven’t claimed their location, and converted to places / deals / fan pages are missing out on a huge opportunity. Anyone can create a facebook page, however having your GPS / address coordinates associated with that page (claimed facebook place), gives authority and credibility to your efforts.
Creating the Perfect Facebook Fan Page (2011 Style)
As you know, Facebook changed the fan page designs to mesh more with personal profiles. The biggest gain from the recent changes is the ability to interact with other users on Facebook as your page, rather than your personal profile.
In my last “lunch and learn” session here at the University, we explored Facebook fan pages in depth – and talked about execution tips to maximize the new layout changes.
The following article from techipedia.com sums up those tips quite nicely, so I thought I’d pass it along.
Social Media will play a Large Role in the Election Process
Mitt Romney joins the 2012 race via YouTube announcement Monday, a week after Obama placed his message on the same network.
In the Canadian election, social media seems to be following the lead of the Americans:
For direct news from your political party, in alphabetical order:
- Bloc Quebecois: Mostly French content, social media platforms used by Gilles Duceppe and the Bloc include Twitter, YouTube and Facebook.
- Conservative Party: From the current prime minister, Stephen Harper has a Twitter feed, a Facebook page and a YouTube channel.
- Green Party: Along with the nicest-looking site, the Green Party and candidate Elizabeth May offer a Twitter feed, a Facebook page, a YouTube channel as well as a blog by May.
- Liberal Party: Michael Ignatieff and the Liberals state their case on Twitter, Facebook and YouTube.
- New Democratic Party: You can catch Jack Layton and the NDP on Twitter, Facebook and YouTube. And, at the time of writing, the NDP was the first – and only – party to have an app, with photos, videos, polling information and donation options.
If the number of friends and followers a politician has on social media platforms counts as votes (and some pundits believe those numbers do translate at the polls), the Conservatives may just take the election. At the time of writing, the current administration had 107,310 Twitter followers and 43,209 Facebook friends compared to the runner-up Liberals, with 69,725 followers and 41,053 friends.
Creating Engaging Content for Social Media
Getting your content in front of prospects is part of any strategy for online Engagement. Recognizing that customers (and future students) read blogs, reviews, twitter and facebook posts – the keyword strategy for those posts rank them higher or lower in relevant searches. I recently read an article from the socialmediaexaminer.com blog that had a few tips for content creation, I share them with you here:
5 Rules for Creating Great Content
Here are some of the rules for creating content:
- Show, don’t just tell: Rather than focusing on why your product is great, show people. This can be accomplished through well-crafted case studies (also known as success stories). This type of content draws people in because everyone wants to achieve success. You can create case studies by focusing on a problem faced by a customer, how your product helped solve it, and what the results were.
- Stoke the campfire: Try creating content that gets a conversation started. Remember those childhood overnight camp outs? The best times are often had around the campfire. And content that is highly sharable will spark a flame that will care it to other places. This type of content could include new trends in your industry. You could highlight hot new research to your customers and prospects.
- Play to your strengths: Do you have a radio voice but can’t write at all? Perhaps you should be focusing on podcasts instead of white papers. Maybe you’re really good on camera? Focus on where your strengths are and produce content in your comfort zone.
- Speak human: The people you are targeting are not search engine spiders and are likely not as technically knowledgeable as your engineering team. Speak to people in a voice they understand. That means losing complicated jargon and instead adopting a conversational writing style.
- Reimagine: Have you got some great content that is sitting idle? How about repurposing it. For example a great presentation can be transcribed and turned into an ebook. A white paper can be the inspiration for multiple blog articles.
Flickr adds Social Sharing Features
Popular photo-sharing service: Flickr added a new feature today to allow easy sharing of Flickr content to other social media websites.
The new “Share This” feature allows one-click sharing to both Twitter and Facebook as well as other hosted blogging products.
Flickr "Share This Feature"
This feature should be ported to the mobile app version of Flickr shortly, to compete with services like Instagram and the new Color app for iPhone.