Degrees 1A. Use lower-case letters and apostrophes when: Jane Doe received a bachelor’s degree in 1979. John Doe is a master’s student. They are all master’s students 1B. Use upper-case when referring to proper name of program or degree: He is the Master of Education program She receive a Bachelor of Management in 2001 Note: […]
Category: Editorial Standards
Capitalization
With some exceptions, the University follows Canadian Press (CP) Style. CP rules state that the following should be capitalized: proper names, the names of departments and agencies of the national and provincial governments, trade names, association names, companies, clubs, religions, languages, nations, races, places and addresses. In general, capitalize U of L job titles that […]
Bylines
Usual contributors and/or those whose name appears somewhere else in the publication need only their name stated in the byline Guest contributors, students or freelance writers should have their name in the byline and a small description at the end
Attributions
1. Use present tense – Mahon says… 2. Identify sources by their last name only (no titles please) from the second reference on. 3. Please attribute all quotes. 4. To identify U of L alumni, put their degree(s) behind their name in brackets on first reference. Example: Jane Smith (BA ’98) says… Please note, the […]
Abbreviations and Acronyms
1. Acronyms that are well known can be used on their own. Do not put periods between each letter. Example: CBC, RCMP 2. For acronyms that aren’t as well known, write out the name and then put the acronym in brackets behind it. You can then use the acronym in all additional references to it. […]
Guidelines
The writing style at the University of Lethbridge is professional, yet conversational and engaging. Our stories are about the people who make the U of L the incredible place it is. Our stories focus on the people. We capture their motivations, their inspirations, their story. Our stories take the reader on a journey. Stories engage, […]
Voice and Tone
Voice is the University’s personality. “Voice doesn’t change much from day to day. Like your own individual personality, it comes through in all your content and influences how people perceive you.” (Nicely Said, Writing for the Web). Tone changes to fit the situation. “While your voice is about you, your tone is about your readers […]