Strive for simple and uncluttered composition that allows for possible text placement and Call to Action (CTA) typography to read clearly. Convey a youthful feel by shooting from atypical perspectives, capturing authentic scenes that are not overtly posed, and using interesting crops. Color should be soft and have a natural lightness. Think conceptually and use light elements whenever possible. Eg. Lens flaring, light reflecting, etc.
All of our of the photos are used in a variety of mediums, with digital mediums becoming more prominent. With this in mind, photo composition should also be wide-angle and allow for typography placement or CTA. For example, photos to be used on digital assets (digital screens, web ads, FMAs on websites) require the subject to be surrounded by static space. So wherever possible take wide-angle shots that can be closed cropped where needed but also serve for digital purposes.
Some key words to keep in mind while taking photos: Energetic, honest, authentic, casual, approachable