Typically less conceptual than main imagery, support imagery should be composed to clearly communicate a specific scene, point or feature of the University of Lethbridge. Shots may depict inanimate objects, although photographs with a human element are always preferred. Avoid the feeling of typical stock photography by capturing details and features unique to our University, or using stock photography that captures an emotion, experience, or unusual perspectives. Colour should be soft and have the natural lightness of primary imagery, when possible.
Print Standards