All portrait photography should be named accordingly: firstname-lastname-01(sequence#)-####(yeartaken).jpg (all lower case, with dashes used to separate the named parts) Example: Photos of Joe Smith would be named using this convention as follows: joe-smith-01-2015.jpg joe-smith-02-2015.jpg joe-smith-03-2015.jpg
Category: Photography
Technical considerations
Images can be reproduced in full colour, single colour (monotone) and black and white. Images that are for use in printed materials should of sufficiently high resolution – 300dpi and printed in CMYK. Images for web/digital applications should be 72dpi and converted to RGB.
Image usage
Important guidance regarding consent, usage and copyright issues can be discussed by contacting the Director of Strategic Communications and Marketing, Tanya Jacobson-Gundlock at 403-329-2704 or tanya.jgundlock@uleth.ca.
Support imagery / Stock imagery
Typically less conceptual than main imagery, support imagery should be composed to clearly communicate a specific scene, point or feature of the University of Lethbridge. Shots may depict inanimate objects, although photographs with a human element are always preferred. Avoid the feeling of typical stock photography by capturing details and features unique to our University, […]
Portrait photography
Compose your portraits with a short depth of field to allow backgrounds to blur out, focusing on the individual. The main subject of your photo should dressed appropriately for the context of their position, subject matter of study or story they are representing and/or telling. Overall composition remains consistent with the above description, simple and […]
Composition and colour
Strive for simple and uncluttered composition that allows for possible text placement and Call to Action (CTA) typography to read clearly. Convey a youthful feel by shooting from atypical perspectives, capturing authentic scenes that are not overtly posed, and using interesting crops. Color should be soft and have a natural lightness. Think conceptually and use […]